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Establish
an image. Your corporate profile and how your business
is perceived by your customers and your competition
is all-important. What better way to tell your customers
that you are an up-to-date, high-profile business
that moves with the times? Be a part of the online
community and show you are interested in serving them. |
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| Gain
a competitive advantage and stand out from your opposition
by providing real-time information on your web page.
Capture and retain additional market share by delivering
superior levels of customer service and responsiveness. |
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Provide
up-to-date information and heighten public interest
in your business. Create a new relationship with your
customers through an online newsletter which can be
produced with no printing costs and no postage costs.
Information you now distribute on paper can be posted
on your site to provide customers with all sorts of
useful information at any hour of the day or night.
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| Business
is worldwide but your office hours aren't! The problem
of different time zones can be overcome by customizing
information to match needs and collect important information.
Think of your web site as your 24-hour-a-day, seven
day-a-week, always-open-for-business shop front. Customers
will be able to correspond with you, answer surveys
and place orders via e-mail at any time of the day
or night without the need for you to be at the other
end of the telephone or in your office. |
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Build
up a "Frequently Asked Questions" page.
Whoever answers the telephone in your business will
tell you their time is spent answering the same questions
over and over again. Frequently Asked Questions (FAQs)
about your business can be posted on your site and
accessed by people who want to know more about your
business or products. |
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| Display
technical data sheets about your products and make
changing information available quickly. Information
about your products can be made readily available
to your customers. Use photographs to display your
products. A picture is worth a thousand words. For
instance, photographs can be scanned and used to show
your logo, premises and products to your customers.
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Reach
specialized markets. Do you sell a particular product
and need to attract that special market? The Internet
is the place to do it. Through the use of search engines,
you will be able to locate any interest group - and
they will be able to find you! |
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| Use
Electronic Mail (E-Mail) to communicate with your
customers, prospects, etc. Using E-Mail you can transmit
messages and advertisements to literally thousands
of individuals or companies at the push of a button. |
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Your
web site will be accessible to approximately 50-55
million users in North America alone and millions
more worldwide. This number is growing on a daily
basis and the number of people who are using the net
to research and purchase products is growing exponentially. |
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